Printing has certainly come a long way since the early years where prints blocks were used to the modern day technologies like Inkjet that delivers high speed and high efficiency. However, as the technologies we use become more and more advanced, we discover and invent new processes that deliver even more potential than the one before. One such technical advancement that is going to hit the world of printing in the near future is Nanographic Printing Technology.

Inkjet Vs. Nanography: Which One’s For The Future?!

The idea behind Nanographic printing is to use nano-pigments that offer superior image quality that the inks that we use today. Nanographic Printing Technology is said to replace Inkjet prints, which is the current standard for high-quality prints, in the near future. Now, this begs the question, why we would want to replace inkjet printers in the first place.

The answer is quite obvious if you are familiar with inkjet prints. Even though they can print a variety of colors, that too at high speeds, they fall short in the following areas.

  • Inkjet printing results in the ink directly falling on the paper. This results in the paper soaking up the water content thereby reducing the strength of the paper.
  • The ink starts to spread a little when it is in contact with the paper fibers. This smoothens the edges of the print, which is not ideal when you are looking to get crisp edges on your print.
  • Multiple layering cannot be done using inkjet printers because the paper needs to be completely dry before another layer of ink can be added.

These disadvantages that we have mentioned are not just restricted to Inkjet printers, but also for any kind of printing that uses water-based ink or pigment.

Nanographic printing is made to rectify these disadvantages when it comes to printing. Instead of using dyes or pigment, Nanography uses nano pigments that measure in just a few nanometers. Due to their very small size, they are more precise on paper. Hence, they do not get absorbed into adjacent paper fibers.

This is just one facet of Nanographic printing, as the feature set doesn’t just end with the ink. The new process uses indirect printing rather than directly injecting the ink to the paper which results the fine quality in shopping bag printing, brochure, magazine and all other digital printings.

How Does Nanography Printing Work?!

The process starts with the NanoInk particles projected into a heated conveyor blanket. The heat quickly evaporated the water content, leaving behind a polymeric film. The thickness of the film is just around 500 nm. The film is then transferred on to the paper, ensuring that the paper does not come in contact with the water from the ink, as only the pigment is transferred. This characteristic, along with the fact that it doesn’t get absorbed into the paper fibers result in sharp and color accurate images that have far better image quality than the inkjet printers we have today.

Some of the noteworthy advantages of Nanography Printing are;

  • NanoInk or Nano pigments are excellent at absorbing colors. Hence, they provide deep and rich color reproduction than ordinary printing methods.
  • The prints are 2-10 times thinner when compared with conventional inkjets or any other printing method. This means that users will find considerable cost savings when it comes to ink cartridges.
  • Nanographic printing provides 15% more color gamut than other forms of printing. This means that you will get more accurate colors on paper than with any other method of printing.
  • Due to the fact that the ink is dried before transferring it to the substrate, nanographic printing can be even done on surfaces like plastic.

Nanographic printing is now perfected by the company Landa, who netted a whopping $1 billion from investors for the development and roll-out of their nano-printing technology. We can expect to see mainstream adoption of this technology in the near future.

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It is believed that the print culture started early as the 15th century and even in 2019, we still love the feeling of reading from a book or paper. Recently, there has been a significant advancement in how we consume media. Today everyone sports a smartphone and many of us have turned to digital screens to get information on various things. Hence, companies use online forms of marketing to get to a wide range of audience. This has brought up an argument, is print media marketing viable anymore? Let’s review!

Nothing Can Ever Beat The Feeling Of Having Paper In Your Hand

Let’s face it, no matter how advanced digital screen get, there is a certain sense of occasion when you hold a book. The data is also solid on this fact as the yearly average of books sales is on a steady rise. By 2022, books are projected to have total revenue of $50.3, which is 2.7 billion dollars more than what it had in 2007.

This is mainly because print media is less distractive and provides a material presence that digital devices can’t replicate. People even buy them just to experience that smell of freshly print material.

The real magic is in the experience. With screen, your reading will be interrupted by notifications and messages, something that breaks that breaks the overall flow, making it harder for you to immerse yourself in it. With books, there are no such interruptions, it’s just you, the book and the experience!

Marketing Using Print Media

Print media has significant value over the digital form of advertisements. In this day and age, we tend to automatically skip through all the marketing materials that are thrown at us while we are surfing the internet of using an app. Take YouTube, for instance, we all skip the ad as soon as the skip button becomes active.

However, print media is different, they are hard to ignore because of the same physical presence that we discussed earlier. A brochure, flyer or a poster never fails to catch our eyes, granted they are designed well. The best examples for validating the points of print marketing materials are high-end brands.

When you buy something expensive, you always see that they include high-quality brochures and pamphlets. Have you ever wonder why they do this when the customer can look the same up online? It’s because people respond better to print materials rather than digital solutions. Glossy magazines and crafted papers never fail to speak luxury.

On the topic of marketing, we cannot stress how much of importance business cards have, even in 2019. It is a form of self-marketing, and if done right, it is one of the most effective forms of marketing. With a small piece of card, you can build yourself a repertoire that imparts trust and a sense of reliability in people. That is one of the best examples on why print marketing rules!

Print Marketing: Exploring The Possibilities Beyond Paper

When we talk about printing, we have passed the line where printing would only work on paper. Nowadays, you can print on t-shirts, stationery item, utensils, mugs, cups etc. these can be used as a powerful marketing tool to get people to know your business.

Many businesses are taking advantage of these type of printing techniques. They use printing to brand certain items so that they can circulate it through customers or employees. The goal here is to make people aware of your brand and generate leads in the process.

The hardware used for printing is also evolving with time, helping companies to print on way more materials than paper or cloth. Also, the same changes are felt across the raw materials that go into the printing process like ink. Modern print marketing uses high-quality inks that give you merchandise that professional outlook.

It’s remarkable how printing, which is one of oldest information distribution techniques made by the humankind still persists as one of the most effective at grabbing people’s attention even in 2019. We think this article helped you find the answer to the question many are asking these days – Is print media marketing viable anymore? Yes, it is and it will stay there for years to come!

Even in the era of smartphones and digital interfaces, the importance and popularity of printing haven’t been overshadowed by one bit. The reason why printing is still the go-to method for better communication and interaction is that it gives a sense of presence that its digital replacements lack. However, printing is not a single method as there are many different ways printing can be done.

We can trace the origin of mechanized printing back to the fifteenth century as it was when  Johannes Gutenberg first invented the printing press. Years later, we have developed technologies that can print out materials faster and more efficiently.

While on the subject of printing, one can realize that there is a huge debate that goes on whether go for digital or offset printing. Both do the same job, but when we get into the details of how they do it, the differentiation is clear. Let’s have a look at the most used method of printing first – Offset Printing.

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